a-b classified recency 
Only B2B
OCTOBER 20, 2020
Lead scoring is the method of classifying the leads. Many companies can assign the ranks as Hot, Cold and Warm leads or simply A, B, C, D. Implicit Data – The online behavior of the prospect, such as time spent of social media , pages visited, recency etc. The whole thing is about quality ‘leads’. Leads Are Weak.
Online Marketing Institute
JULY 31, 2009
Home Forrester Research « We’re renaming the blog | Main | New networks in the news » April 16, 2008 Numeric Scoring: The Key To Lead Management Success [Posted by Laura Ramos ] Recently I saw a preview of Eloqua’s spring release and it got me thinking about the role lead scoring plays in determining campaign effectiveness. No, but it’s a start.
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