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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

If they don’t feel safe, they won’t stick around, which leads to a lower dwell time, which is a relatively recent Google ranking factor. According to eMarketer, CTV ad spend in the U.S. According to eMarketer, CTV ad spend in the U.S. That means you may see a decrease in rankings if people don’t feel safe on your website.