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A Guide to Marketing Automation

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In order for your marketing automation(MA) implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Invest in training.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Prioritize sales and marketing alignment In order for your marketing automation(MA) implementation to be successful, it is imperative that your teams are aligned – especially sales and marketing. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads.