17 ABM Statistics that will make you rethink your 2018/2019 strategy
Rollworks
MAY 21, 2018
Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. ABM and ROI.
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