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17 ABM Stats That Will Make You Rethink Your 2021 Strategy

Rollworks

DECEMBER 14, 2021

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Close more deals.

Account Based Marketing 52
Account Based Marketing ABM Stats Allocation 52
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17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

MAY 21, 2018

Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Close more deals.

Account Based Marketing 40
Account Based Marketing ABM Statistics Allocation 40
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