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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. As the old saying goes, “if you measure it, you can manage it”. The Good | Marketing Manager. . . Nimble | Product Marketing Manager. . . Product Marketing Manager. . . Chris Schaefer.