Numeric Scoring: The Key To Lead Management Success
Online Marketing Institute
JULY 31, 2009
Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Engagement level is measured based on things like recency and frequency of the lead's visits to your web site, registration/attendance at events, etc. This can be a bit noisy. Alive and Kicking!
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