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30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. . One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process. .

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

The biggest shift/change i’m seeing in the B2B tech landscape right now is more people accepting that in order to bring a product to market in a saturated niche, you need to differentiate by brand. One of the biggest challenges as a B2B tech marketer is making sure that sales and marketing are in sync around the lead management process.