Online Marketing Institute

JULY 31, 2009

7) Lead nurturing — automates follow up communication, is drip or event-triggered, and allows marketing to educate, persuade, and accelerate buyers as they move through the purchase process to the point where they become “sales ready.” Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JULY 31, 2009

4) Rescore contacts place in nurturing, education, or development campaigns. Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Online Marketing Institute

JULY 31, 2009

And will the lead management market continue to grow in addition to – or despite – the plethora of offerings hovering around it? My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Those processes don't work well online.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40