Why brands keep emailing you to ask how you feel about them
The Customer
AUGUST 30, 2019
Brand emails can be controversial. As someone on Twitter put it last summer, “glossier needs to cool it w the spam. You’re allowed to legally spam people in America,” Brad Goodfriend, director of marketing at the furniture store France and Son told me. YOU’RE ALLOWED TO LEGALLY SPAM PEOPLE IN AMERICA.
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