July, 2007

LeadSloth

How to Adjust Your Landing Pages For Search

Anything Goes Marketing

Does your website have a home page? Ok, that's a stupid question but because of the preponderance of use of search engines in browsing the web, home pages are just not the same as they once were.

Combining Direct Mail with Your Online Marketing Efforts

Anything Goes Marketing

Many B2B marketers today are either slashing their direct mail budgets or drastically changing the focus of these campaigns to make them more targeted. MarketingSherpa in conjunction with KnowledgeStorm have released a recent study that demonstrates that direct mail is still relevant.

Trending Sources

More Attacks on Net Promoter Score

Customer Experience Matrix

It seems to be open season on Fred Reichheld. For many years, his concept of Net Promoter Score as a critical predictor of business success has been questioned by marketers. The Internets are now buzzing with a recent academic study “ A Longitudinal Examination of Net Promoter and Firm Revenue Growth ” (Timothy L.

The Performance Power Grid Doesn't Impress

Customer Experience Matrix

Every so often, someone offers to send me a review copy of a new business book. Usually I don’t accept, but given my current interest in performance management techniques, a headline touting “Six Reasons the Performance Power Grid Trumps the Balanced Scorecard” was intriguing.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

Marketing Performance: Plan, Simulate, Measure

Customer Experience Matrix

Let’s dig a bit deeper into the relationships I mentioned yesterday among systems for marketing performance measurement, marketing planning, and marketing simulation (e.g., marketing mix models, lifetime value models).

Marketing Planning and Marketing Measurement: Surprisingly Separate

Customer Experience Matrix

As part of my continuing research into marketing performance measurement, I’ve been looking at software vendors who provide marketing planning systems. I haven’t found any products that do marketing planning by itself. Instead, the function is part of larger systems.

B2B Lead Generation Blog: 9 1/2 Ways. to Generate and Follow Leads

B2B Lead Generation Blog

often people are looking for a single superior tactic to give them all the leads they need. instead, i've found it's better to think of lead generation as a portfolio and use multiple tactics. in his article for fuel marketing writer

B2B Lead Generation Blog: Inquiry management and search marketing strategy

B2B Lead Generation Blog

btob magazine's carol krol interviewed kevin lee, executive chairman of did-it search marketing on "effective search strategies." i first met kevin as a fellow speaker at marketingsherpa's first lead generation summit

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

B2B Lead Generation Blog: Early Stage Leads are too important for Sales People Alone

B2B Lead Generation Blog

the management of sales leads is critical to generating return on marketing investment. sadly, sales leads often land on the scrap heap because marketers throw leads over the wall and then expect sales people to catch them

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

B2B Lead Generation Blog

fellow blogger tom pick, over at the the webmarketcentral blog tagged me to write something off topic, interesting, seasonal and non-work related this week. i liked tom's off topic post (great pictures) chronicling his kid's deluxe tree

Viral Marketing for B2B Lead Generation, Part 1: Viral Media

WebMarketCentral

Viral marketing campaigns can be effective for B2B marketers—but they aren't easy to pull off.

Another New Report on Webcasting Benchmarks

WebMarketCentral

The team at webcast and rich media marketing producer ON24 recently published their second report on webcasting trends and benchmarks. The new report offers insights and metrics to assist B2B marketers in planning and measuring the success of their own webcasting programs.

B2B IT and Social Media 2: The Vendor Perspective

WebMarketCentral

RSS 1

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

It's Official: WebMarketCentral is the Fastest Growing Web Marketing Portal

WebMarketCentral

Thank you to everyone who's visited WebMarketCentral.com over the past few months—you've made it the fastest-growing web marketing portal site. It's gratifying that so many online marketing professionals have found value in the web marketing resources, news, tools and guides on the site.

B2B IT and Social Media 1: The Buyer Perspective

WebMarketCentral

White paper syndicator ITtoolbox recently completed a study of buying influences in B2B IT purchasing decisions. They asked more than 2,100 IT decision makers about the information sources that were most critical in their buying decisions.

Two Online B2C Campaigns Worth Checking Out

WebMarketCentral

B2B technology companies generate leads and revenue through smart online marketing by promoting thought-leadership content.

Off-Topic: The Tree Deck

WebMarketCentral

Since almost no one is working this week (other than me), the WebMarketCentral blog will take a break from web marketing coverage as well, to showcase one of my other activities: ongoing construction of a tree house, or more accurately, a "tree deck," for the kids.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Generating Word of Mouth Buzz through Interactive PR

WebMarketCentral

Seana Mulcahy at MediaPost recently wrote a piece about using social media and other tools to build word-of-mouth promotion online. There are a number of online tools and methods to spread word of mouth online, but a key one is interactive PR. In The New Rules of Marketing & PR , David Meerman Scott writes about designing PR efforts that are actually for the public: "The Internet has made public relations public again, after years of almost exclusive focus on the media.