Why Predictive Advertising is the Future of Digital Marketing
QuanticMind
DECEMBER 6, 2018
Optimizing bids to maximize return on ad spend (ROAS). Third-party behavior intent data from platforms around the web. But first party data only tells you so much about your audience’s needs and intent to purchase. For many purchase decisions, it’s possible for people to show intent and convert into a buyer mere minutes later.
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