How to Improve B2B Lead Quality
PureB2B
MAY 22, 2018
When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. Well, the term “quality” can be highly subjective, perceptual, and conditional. Find out how they source their lists, whether it’s done through keywords, SIC code, or both.
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