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How to Improve B2B Lead Quality

PureB2B

The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. The Foundations of Lead Quality.

article thumbnail

How to Improve B2B Lead Quality

PureB2B

The quality of the leads handed off to the sales team significantly impacts an organization’s capability to acquire new customers. When leads aren’t qualified, guiding them down the marketing and sales funnel can become even costlier in terms of time, effort, and resources. The Foundations of Lead Quality.