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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. So the waterfall concept is Inquiry > MQL > SAL > SQO > Close. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

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Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

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Numeric Scoring: The Key To Lead Management Success

Online Marketing Institute

They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.