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Marketing Automation

P2P

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

Webbiquity

OCTOBER 8, 2019

Actually, in the B2B world, as explained in Geoffrey Moore’s classic book Crossing the Chasm , a small segment of the market is made up of technologists—people on the leading edge of new technology adoption who really are interested in the product itself, the application code or the electronic components. One Key Similarity.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

AUGUST 20, 2013

We need to stop using pushy, promotional content that we wrongly presume is “informative” and “educational”. The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. Ask a prospect for information you don’t already have on file.

Lead Generation

Lead Generation Search Marketing Lead Scoring Lead Ranking

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

MORE WEBINARS

B2B Marketing Zone

B2B vs. B2C Marketing: Four Myths, Six Differences, and One Key Similarity

9 Search Marketing Tips for Effective B2B Lead Generation

Webinars

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