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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

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2: Marketing Qualified Leads (MQLs). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. 3: Sales Qualified Leads (SQLs). . They have shown a clear intent to buy, and are willing and ready to do so. These are the warm leads.