41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
How can you predictably generate leads , acquire new customers, and increase revenue if you have no idea what targets to hit, or which channels and campaigns are driving the greatest ROI? . . This lack of insight makes it equally as hard to demonstrate the value of the marketing team, and justify ongoing investment to your CEO or CFO. .
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