The Buck Stops at the CEO for Account-Based Marketing
Terminus
MAY 24, 2017
ABM is a new way of getting aligned with sales teams to engage best-fit accounts instead of being focused on BS metrics like marketing qualified leads (MQLs) or the number of people’s badges you scanned at a trade show booth. That’s why we’re in the midst of the account-based marketing revolution.
22 
Let's personalize your content