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Questions to ask about conversion optimization platforms

Martech

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Finally, decide whether or not you need to engage in a formal RFI/RFP process. Dig deeper: What is a conversion optimization platform?

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How to Choose an A/B Testing Tool in 2024

Convert

As a CRO for a Shopify (or any other ecommerce) store, for instance, you’ll want to know how it performs from testing CTA copy for pop-up offers to product image tests. RFI documents are similar, so a template like this would work. Need inspiration to populate your RFI document? features, pricing, service, roadmap).

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How to Choose an A/B Testing Tool in 2023

Convert

As a CRO for a Shopify (or any other ecommerce) store, for instance, you’ll want to know how it performs from testing CTA copy for pop-up offers to product image placements. RFI documents are similar, so a template like this would work. But also importantly, get the name and contact info of the person responsible for answering the RFI.