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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) For instance, have they come multiple times, hit the download/registration page, but did not submit? deal; more search competition=a good thing.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. Stop by and look at the titles (check lists are popular) and join (free) to download. Here’s the problem.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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