Zoominfo

FEBRUARY 25, 2021

Every company has their own definition of a “good lead.” Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. The interactive nature of the channel?—it’s

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

Every company has their own definition of a “good lead.” Things start to get a little messier when sales and marketing don’t necessarily agree upon what “buying behavior” actually means,—and truthfully, this kind of buyer interest can be expressed in many different ways. Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

B2B Marketing Analytics

JUNE 28, 2020

With the ability to leverage data and analytics in real-time across the life cycle of all marketing campaigns irrespective of the channel and the source, all these data-driven strategies are transforming marketing into a revenue-generating function. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads).

Lead Ranking 59

Lead Ranking SQO Marketing Qualified Leads Demand 59

B2B Marketing Analytics

JUNE 28, 2020

With the ability to leverage data and analytics in real-time across the life cycle of all marketing campaigns irrespective of the channel and the source, all these data-driven strategies are transforming marketing into a revenue-generating function. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads).

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

B2B Marketing Analytics

JUNE 28, 2020

With the ability to leverage data and analytics in real-time across the life cycle of all marketing campaigns irrespective of the channel and the source, all these data-driven strategies are transforming marketing into a revenue-generating function. MQLs to SALs (Sales Accepted Leads). SALs to SQLs (Sales Qualified Leads).

Conversion Rate 52

Conversion Rate Lead Ranking SQO Marketing Qualified Leads 52

Zoominfo

NOVEMBER 9, 2020

Success at this stage requires go-to-market teams to decipher which channels and messaging turns prospects into customers. In order to optimize sales activities during the interest stage, sales reps should understand the data that qualified the lead in the first place. Has your prospect followed you on social channels?

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246