41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
This is all about optimizing your lead time, or the duration from lead to dollars in the bank. . . This information also identifies top performing channels and where budgets are best utilized. In order to do that, I pull lead data from the CRM and analyze the quality of the lead as indicated by the sales rep. 7: Closed/won. .
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