Remove CRM Remove definition Remove Lead Qualification Remove Sales Qualified Opportunity
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Let’s start with the basics—defining what exactly the elusive “lead” actually is. A lead is defined as any prospect who indicates interest in a company’s product or service. Every company has their own definition of a “good lead.” Stages of Lead Qualification. B2B Lead Generation Sources.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

Let’s start with the basics—defining what exactly the elusive “lead” actually is. A lead is defined as any prospect who indicates interest in a company’s product or service. Every company has their own definition of a “good lead.” And, 31% more likely to be hiring additional sales reps to meet demand.

article thumbnail

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

In the consideration stage, leads are officially converted to sales qualified opportunities and are viewed as prospective customers. Sales Qualified Lead: Sales Accepted Leads (SALs) are MQLs that have been passed on to sales reps, who should contact them as high-priority leads and convert to a business opportunity.