CPL Forrester Sales Cycle Storytelling 
SnapApp
APRIL 25, 2018
As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. Storytelling in content marketing. Content is often a long game. Jenn Steele. Why the shift?
SnapApp
APRIL 25, 2018
As such, tying ROI for free trial and paid conversions to specific content can be tricky, and becomes more so the longer the sales cycle. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. Storytelling in content marketing. Content is often a long game. Jenn Steele. Why the shift?
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