Zoominfo
JULY 2, 2020
Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Prioritize Data Hygiene. Find the right tool.
Zoominfo
JULY 2, 2020
Some sample KPI’s to look at include: Cost per lead Revenue Average lifetime customer value Conversion rates Website traffic ROI 2. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.
LeadSloth
JANUARY 12, 2010
Manager, Inbound Marketing, Marketo. But if your data hygiene is on par with a New York subway restroom, marketing to the in house database will fail to meet expectations. When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales. Maria Pergolino , Sr.
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