9 Search Marketing Tips for Effective B2B Lead Generation
LEADership
AUGUST 20, 2013
Your organization is B2B but your buyers still care about P2P (person-to-person)—don’t treat them like they are just a number in your prospect list. If you are using Paid Search or Pay-Per-Click (PPC), then cost-per-click and cost-per-lead are the right KPIs to measure.
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