Cost per Acquisition Forrester Information SEO Marketing Automation 
DealSignal
MARCH 22, 2023
2 Beef up your SEO and inbound marketing tactics While inbound strategies like SEO and content marketing are long-term plays, they pay off big-time after a few months of solid effort. SEO and content marketing should work in tandem.
NetLine
AUGUST 2, 2023
Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. You’ll also want to integrate intent data into your marketing automation tools for maximum impact.
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