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Marketing Automation

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

AUGUST 2, 2023

Source: Forrester Some of the lead types that have featured in versions of this model include: Inquiries (INQs): As the name suggests, these are leads that have come as the result of direct contact from potential customers. You’ll also want to integrate intent data into your marketing automation tools for maximum impact.

Lead Generation

Lead Generation Lead Ranking Sales Management Lead Scoring

Account-based marketing not working? Try these 4 fixes.

Rollworks

JUNE 3, 2018

This weak structure is probably why Forrester found that, on average, only 0.75% of leads that companies generate actually result in sales. Automation still plays a major role in most companies’ ABM strategies. Good automation relies on quality data. Only 0.75%? That’s less than 1%!

Account Based Marketing

Account Based Marketing Work Management Top of Funnel Marketing AI

B2B Marketing Zone

B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

Account-based marketing not working? Try these 4 fixes.

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