Best Practices for Marketing Automation from 11 Experts
Adobe Experience Cloud Blog
MARCH 20, 2013
With a solid lead management process in place you’ll not only get to your destination (the land of revenue), but according to Sirius Decisions, you’ll make 5 times the revenue when you do! Best Practice #3: Hang out With Joe the Sales Guy, Sandra the Marketer, Bob the Analyst–Create Buyer Personas. What’s the alternative?
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