Remove Churn Rate Remove Eye-Tracking Remove Lead Generation Remove Sales Qualified Opportunity
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

These are super important, but hard to track without a tool. It's affected by the conversion rates for signup boxes and the volume/quality of content. Marketing is responsible for a % of total demos rating above a 3. . Forecast - We track all deals with the closed-date of the current quarter. . Lead to Conversion Ratio.