Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?
Tomorrow People
OCTOBER 27, 2020
Conversion Rates by Channel. Return on Marketing Investment (ROMI). Interestingly, the number of marketing emails sent increased by about 50%, but response rates went down by about 14%. Customer Renewal Rate. Churn Rate. Here's a shortlist of measurements we highlighted: Cost Per Lead (CPL).
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