41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018
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APRIL 4, 2018
2: Marketing Qualified Leads (MQLs). . They have shown enough interest to be labeled as “qualified”, but haven’t shown strong enough buying intent to be labeled an SQL. MQLs require more education and follow-up to be converted to an SQL. . 3: Sales Qualified Leads (SQLs). . 5: Opportunities. .
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