Social Media Strategy? Think Like a Reporter
Webbiquity
JULY 12, 2010
Responsibility should be placed as high as possible—with the CEO ideally (think Tony Hsieh , or Jonathan Schwartz before the sale to Oracle). If not possible, then responsibility should rest with an executive in marketing, PR, product management or customer service. Who else will be involved? Share this on LinkedIn. Share this on Mixx.
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