Remove Burn Rate Remove Customer Satisfaction Remove Data Hygiene Remove Website Personalization
article thumbnail

20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Adobe Experience Cloud Blog

Score your customers for better upsell and service performance. Paul Wilson, Solution Architect at Perkuto, describes the opportunity around leveraging your marketing automation system to collect and share customer data across marketing, sales, and support by using one or more dedicated customer lead scores.