Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024
Sword and the Script | B2B
DECEMBER 26, 2023
AI will enable campaign planning, from segmentation and lead scoring to hyper-personalization and (most impressive to me), churn prediction, which allows for targeted messages to customers at risk of leaving a brand. AI goes guerilla “More AI-generated guerilla marketing tactics.” ~ Devon Dalton , Growth Marketing Manager, Lunio 29.
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