How to ABM Like a Boss (Part 4): Select Your Target Accounts
Engagio
NOVEMBER 19, 2020
No need to read through a stack of posts from a dozen bloggers. However, this is not how many B2B marketers were trained to think. The type of data that you’re going to want to look at are firmographic, technographic, intent, and engagement data. Intent data. This is it. Traditionally, we always started with WHAT (i.e.,
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