The 3 Essentials of a Successful Qualified Leads Program
Adobe Experience Cloud Blog
APRIL 8, 2019
But successfully qualifying leads for sales means having three key fundamentals in place: 1. A solid definition of “lead”. What’s a lead? At Marketo, we define a lead as any “qualified prospect that is starting to exhibit buying behavior.” Checking out a pricing page or watching a solution demo reveal buyer intent.
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