Lead Generation: How To Turn Interest Into a Sale
Salesforce Marketing Cloud
MARCH 15, 2024
The first thing I do is define my ideal customer profile (ICP). That just means assessing potential leads based on the information I have. What do I know about their budget or buying authority? If a marketing campaign costs $1,000 and generates 200 leads, the CPL is $5. Do I know their level of interest?
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