Lead Nurturing: The Definitive Guide (2019)
Albacross
JULY 11, 2019
Last but not least, there’s your lead’s Budget, Authority, Need, Time (BANT). Do they have the authority to make a purchase, or will they have to get a superior’s buy-in? How urgently do they need your product and service? Let’s look at exit intent pop-ups, for instance.
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