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Writing Your Own Book to Establish Authority

B2B Digital Marketer

There’s no doubt that having a book published is a great way to establish authority in the domain you are in. But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work?

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

People hate outbound marketing (cold calls, spam, junk mail, etc.) You will not interrupt my train of thought. I don't really have trains of thought. It's gotten 51,000 views, which, for a B-to-B Power Point presentation that's not about a consumer-y kind of topic, that's pretty good by the way.