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Key Things You Need to Know About Email Marketing Software

Webbiquity

On the contrary, used properly, email marketing can hep build customer loyalty, nurture leads, and increase direct sales. If you’re not already using a marketing automation system, what will make you consider investing in email marketing automation tools ? Auto-responders. CRM integration.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Consider opt-in, unsubscribe, and bounce processing.