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CRM and marketing automation: The challenges and benefits of integration

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. A prospect fills out a web form, a record is created in the CRM and the prospect can now receive outreach as part of an automation or a future campaign.

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CRM AND THE CUSTOMER EXPERIENCE: 5 WAYS THE TWO ARE CONNECTED

GreenRope

AUGUST 6, 2020

CRM AND THE CUSTOMER EXPERIENCE: 5 WAYS THE TWO ARE CONNECTED. CRM stands for customer relationship management and refers to technology specifically designed to help manage and analyze a company's interactions with its past, present, and potential customers. HOW ARE CRM AND CUSTOMER EXPERIENCES CONNECTED ?

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CRM Auto Responder Work Management Marketing Automation Services

B2B Marketing Zone

CRM and marketing automation: The challenges and benefits of integration

CRM AND THE CUSTOMER EXPERIENCE: 5 WAYS THE TWO ARE CONNECTED

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