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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Bounce Rate. Buyer Persona. Cross-Selling.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. This acronym stands for User Experience, which is what the customer experiences during the entire process of using a product. This includes marketing messages, actual product use, customer support, and other brand touchpoints. Bounce Rate. Buyer Persona/s. Cross-Selling.