AIDA Buy Disintermediation Marketing Proposals 
xiQ
AUGUST 8, 2015
So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Don’t believe the hype.
xiQ
AUGUST 8, 2015
So any effective sales model must adapt to changing buying protocols, not ignore or resist them. This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Don’t believe the hype.
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