Remove Adwords Remove Cost per Acquisition Remove MQL Remove Sales Qualified Opportunity
article thumbnail

41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. Opportunities by Lead Source.