Remove Account Based Marketing Remove De-duplication Remove Lead Management Remove MQL
article thumbnail

Glossary of Lead Management Terms

LeanData

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This is useful in Account based sales & marketing.

article thumbnail

Glossary of Lead Management Terms

LeanData

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This is useful in Account based sales & marketing.