17 ABM Statistics that will make you rethink your 2018/2019 strategy
Rollworks
MAY 21, 2018
Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness. ABM and ROI. Close more deals.
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