Remove 2009 Remove 2019 Remove List Brokers Remove Personalization
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Why brands keep emailing you to ask how you feel about them

The Customer

The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). This ability to personalize means… more emails. In the inbox, the line between personal correspondence and sales pitch gets blurrier and blurrier.