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What Salespeople Need to Know About the New B2B Landscape

xiQ

Selling has always been more about the buyer than the seller. But Gartner research (see here and here ) indicates a very different contemporary buying reality. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling.

article thumbnail

What Salespeople Need to Know About the New B2B Landscape

xiQ

Selling has always been more about the buyer than the seller. But Gartner research (see here and here ) indicates a very different contemporary buying reality. With these changes in mind, understanding where customers are, and how to interact with them appropriately in a given stream, are now central to effective selling.